FireTech 2020 is the world’s first accelerator program for startups working on technologies to predict, prevent, fight or manage bushfire emergencies.

Teams/founders will come to beautiful Noosa in Q3, 2020 for an 8 week startup program to help catapult their commercialisation efforts. Rather than a one size fits all program, FireTech 2020 will address the specific commercialisation needs of the participating startups, from international market entry to sales to marketing, biz dev, strategy, pricing and value proposition.

Our focus is on dealflow. Instead of a demo day with a pitch to investors, our program will put you in front of domestic and international customers that are looking for innovative FireTech solutions.

Get Involved
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    The fire starts in Peregian Springs with howling wind blowing towards Peregian Beach.

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    The fires quickly spread towards Peregian Beach and Coolum.

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    Firefighters and police patrol the area in perilous conditions, ensuring everyone is evacuated..

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    Residents are ordered to evacuate as 200ft flames surround their residences.

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    As the inferno grows, firefighters encounter an ember attack as they try to protect homes.

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    The blaze continues into the morning with 6 choppers deployed to water bomb the fire front.

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    Aerial view of fire perimiter. Hub lawn in centre of picture.

It all starts with a near miss

When we think about catastrophic climate risks, we tend to think about rising seas inundating towns and cities. But in September 2019, we got a visceral reminder of a more clear and present danger, when our town was almost wiped out by an enormous bushfire.

Watch the slideshow 👈 to learn more.

Why FireTech?

The fact that our near miss happened a full four months before the "normal" bushfire season, after an unseasonally long dry spell, is indicative that bush fire conditions are becoming more prevalent and the risk to regional communities is growing in lockstep.

The fires razed the bushland surrounding Peregian Beach and came within 100m of our Digital Hub - only the heroic efforts of a team of 300 firefighters prevented the raging inferno wiping out hundreds of homes, shops and businesses.

As tech geeks we of course wanted to understand what role technology played in the emergency response and so we spent time debriefing with key players in the response effort to get an inside view. What we learned was that a bushfire emergency involves a set of highly dynamic and complex problem spaces from firefighting to public communications to evacuation management.

Many of these problem spaces are ripe for innovative solutions that use some of the powerful technology platforms available to us in 2019, including drones, computer vision, predictive analytics, autonomous vehicles, robotics, near-realtime satellite imagery, IOT systems, social media, etc. We call this category of tech innovation FireTech.

Firetech is not only a relevant subject for us here in Noosa, indeed most regional areas of Australia and many regions in the USA and Europe also face a growing risk of catastrophic bushfires. We believe that as these risks grow, it will result in massive global demand for FireTech.

Problem Spaces


Predictive Analytics

Situation monitoring

Volunteer recruitment

Public education

Public communications & media

Evacuation management

Asset tracking and management

Field-level communications

Inter-agency co-ordination

Firefighter & Emergency Training

Early detection

Why Noosa?

  • Noosa's geography is particularly susceptible to catastrophic bushfires and this endangers tens of thousands of residents’ lives as well as their homes and assets.
  • Noosa’s local council recognises the risk of catastrophic bushfires and is committed to being a leader in bushfire preparedness.
  • Noosa recently survived a near miss with a bushfire which has heightened awareness of the risks to residents, businesses, schools, etc
  • Noosa has the digital infrastructure in place, including a world class digital hub, to support an accelerator program of this nature.
  • Noosa is served by an emergency response agency who are keen to collaborate with innovation partners who can help them better use technology in their operations.